NATURALLY SERIOUS // Clean, Clinical & Ethical Skincare

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Naturally Serious is a cleanly made and ethically developed skincare line that’s cruelty-free clinically tested and made with the environment in mind too. Founded by two women, Rochelle Jacobs and Sarah McNamara in New York City. Everything I’ve tried from this line has been incredible. I had the amazing opportunity to interview co-founder Rochelle and get the full story behind this natural and seriously effective skincare company.

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The Co-Founders of Naturally Serious
EE: Tell us a little about yourself

Rochelle: Being a skin care ‘expert’ is a family requirement for me! My family’s passion for skin care goes all the way back to our Mediterranean roots and customs. I grew up being inspired by the generations of women in my family who made their own homemade skin care products—and my mother, June Jacobs, is the most inspiring of them all! When she was 40 years old, she and her business partner launched a successful clinical skin care company from absolutely nothing. Over 21 years ago after working in finance at two large public companies, I joined the ‘family business.’ I was the eighth employee!

EE: How and why did you start your company?

Rochelle: Naturally Serious was founded in 2018. We think of skin care as a powerful ritual for overall wellness and we wanted clean and conscious products that supported our personal values. We created Naturally Serious to take out the guesswork for other people like ourselves. We work hard to ensure our products are not only clean, safe and stable, but also seriously effective! Our patented Anti-Pollution Blend of antioxidants is a key ingredient in our formulas, and it is clinically tested to help combat the aging effects of environmental damage.

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From Retinol to Vitamin C serums, Naturally Serious has it all.
EE: How and Where are your products made?

Rochelle: Naturally Serious products are proudly made in the USA at our own research, development and manufacturing facility. The best thing about having a private lab is that we have 100% control over our innovation and can make certain our products are truly amazing.  We are committed to maintaining the highest standards, which is why our products are cleanly made with vegan and vegetarian formulations.  Free of  formaldehyde, phthalates, PEG, silicones, parabens, artificial colors and fragrances—you name it!—our products are good for you and good for your skin.

EE: Has this journey taught you anything?

Rochelle: Starting your own clean skin care brand can be a challenge but creating Naturally Serious taught me that where there is a will, there is a way. The sense of satisfaction that comes from providing Naturally Serious customers with skin care that is good for them, good for their skin and brings out their natural glow? Totally worth it!” 

EE: What are you most proud of as a company and what sets you apart from others?

Rochelle: We are proud that all of our products are made in the USA at our own research, development and manufacturing facility.  We are committed to providing our customers with seriously effective, high-quality products and our private lab makes this possible.  We are also proud of our product results!  Our goal is to help women take charge of their wellbeing through our naturally efficacious skin care, so we always love hearing from customers.  When I get a DM from someone telling me certain products changed their life, it’s very meaningful to me.

Naturally Serious
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Naturally Serious Zero Baggage Eye Creme
EE: Is your company sustainable in any other ways? 

Rochelle: Naturally Serious products come in reusable and recyclable containers, with cartons that are manufactured with wind power at a carbon neutral facility using paper sourced from the Forest Stewardship Council (FSC).  In terms of ingredients, we strive to obtain potent : sustainably and routinely check with raw ingredient suppliers to ensure ingredients are sourced using renewable, environmentally friendly practices.

EE: What do you ultimately hope to achieve through your brand? 

Rochelle: As career-driven women and mothers on the go, we didn’t have time to think twice about our skin care—and what was actually in it!—but knew we wanted naturally efficacious products that supported our healthy lifestyles and personal values. 

Our goal in creating Naturally Serious was to take out the guesswork for other time-strapped people like ourselves.  Through our consciously clean, cruelty-free and eco-friendly products, we hope to empower people everywhere to glow forward and do it all… without second-guessing what’s on their skin! Ultimately, I hope we help to lead the charge in ensuring that all brands are clean in the very near future.

Explore all the skincare, hair and body care for yourself, available on

and be sure to follow them on Instagram @naturallyseriousskin

If you like natural wellness products, you’ll love LoveSong Beauty too!

Until next time…



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