April was Earth Month in 2022 and green sales are springing up everywhere! While we can fully expect florals for spring, one thing that’s blooming in new ways is the consumers expectation of brand responsibility. What I’m saying is: sustainability is the new black. Caring about the planet has never been hotter, no pun intended.
While I don’t support greenwashing, I DO appreciate and acknowledge when brands both big and small make real steps in the right direction. Here are some of brands I found this Earth Month 2022 who are doing things a little bit differently, a little bit better, this season and beyond.
Eve Nyc is a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair. Made with powerful vegan ingredients and innovative technology. Everything they make is cruelty-free, sulfate-free, paraben-free, phthalate-free, recyclable and vegan. This Mane Magic 10-in-1 primer spray smells like heaven and left my super long hair, shiny, smooth and protected.
Shop at eva-nyc.com
Be sure to follow them @evahairnyc
Nicole Miller New York
These glamorous St. Martin sunglasses feature an ultra fem cat eye shape with beveled details. The planet friendly, bio-based cellulose acetate is made from renewable wood pulp and cotton resources and is a high-quality material that is durable, flexible, long-lasting and lightweight. The polarized sunglass lenses are made of Triacetylcellulose, a natural bio- material made from wood and cotton. They are extremely lightweight, highly impact resistant, filter Category 3 and provide high sun glare reduction with 100% UVA/UVB protection.
Shop at nicolemiller.com
Be sure to follow them @nicolemillernyc
Vertara creates fashion that is forever and so much more than a disposable trend. This brand allows you to curate your own collection with their range of bags, shoulder straps, interchangeable pockets, wallets and more, in a wide palette of colors and textures.
Every Vertara bag is built and customized to your order. By designing something that is intrinsically yours, their customized luxury business model eliminates waste, as they hold minimal inventory: stock or unsold products.
This padded Triad Laptop Case carries devices up to 13.5 Inches and is sure to make a statement when carried to a coffee shop or a meeting with important clients.
Shop at vertara.com
Be sure to follow them @vertara_truestar
Akuwa was founded by a first generation Nigerian-Liberian, Precious Gabriel. She created skincare that is toxic-free, fragrance-free, cruelty-free, vegan, earth-conscious and made for every skin tone. Akuwa uses clean ingredients, sustainable packaging, and partners with organizations that work relentlessly to save our planet.
This Elite Glow Serum is formulated with sodium ascorbyl phosphate, a more stable version of l-ascorbic acid (Vitamin C). This formula allows the vitamin C to penetrate and repair the skin, while functioning in a non-irritating pH environment of around 7.0. With other ingredients like Vitamin E, Hyaluronic Acid, MSM, and other active botanicals, this serum helps to fight acne, brighten and hydrate your skin, and reverse signs of aging.
Shop at akuwaskincare.com
Be sure to follow them @akuwaskincare
The Orpheus flower is also known as the “Resurrection flower” due to its ability to survive years of total dehydration by self-preserving, protecting and regenerating itself. This ancient botanical has survived the Ice Age and is still here today to bring new life to your skin.
This powerful essence serum is an energizing vitamin cocktail (C, E, B3, B5) for your face that improves uneven tone and refines pores. Its unique bio-luminescent flower extract captures and reflects any light that touches your skin, resulting in an instant glow with each softly dispersed cloud-like spritz. The reviews on this brand are really impressive, they are also gluten free, vegan and cruelty free!
Shop at orpheus-skin.com
Be sure to follow them @orpheus.skin
Sḵwálwen (pronounced: skwall – win) is a luxury Indigenous brand that makes botanical skin care products. The founders honor traditional Skwxwú7mesh (Squamish) plant knowledge, by incorporating sustainably harvested and sourced plants and organic, high-quality ingredients. Every product has a Squamish name to honor the place where this incredible plant knowledge comes from. Every Sḵwálwen product is free from harsh chemicals, phthalates, synthetic fragrances, synthetic colors and parabens.
This Kalkay Wild Rose Facial oil is made with sustainably-harvested rosehips and organic sweet almond and jojoba oils. The formula absorbs quickly while deeply hydrating the skin. The rose helps reduce redness and irritation, feels light on the skin and leaves it super soft and nourished.
Shop at skwalwen.com
Be sure to follow them @skwalwenbotanicals
Founded in 2014, Mar Brazil is much more than just a swimwear brand. They focus their efforts on three primary pillars: Sustainability, Using the labor of local, small manufacturers in Brazil and overall women’s well-being. Mar Brazil believes in slow fashion, with a team passionate about making pieces that aren’t just trending, but full of consciousness too, so you can have the best experience under the sun.
Shop at bemarbrazil.com
Be sure to follow them @marbrazil
Push The Envelope PR
This Earth Month 2022 list was curated with the help of my good friend’s at Push the Envelope PR. They exclusively represent thoughtful, more conscious brands in New York and Los Angeles.
Check out what they do at pushtheenvelopepr.com
Be sure to follow them @pushenvelopepr
If you enjoyed this Earth Month 2022 line up, you might love my Holiday Gift Guide too!
Until next time..