How it started…
Luseta Beauty was founded in 2011 in Los Angeles, California. The name Luseta comes from a combination of two Italian words: “Lusso”, which means luxury, and “Seta”, which means silk in English. It was founded on the firm belief that luxury-quality hair care products shouldn’t be so elusive or so darn expensive. They also believed products shouldn’t contain ingredients that are harmful to people, tested on animals or are harmful to our planet.
The team behind Luseta Beauty were sick of looking for hair care brands that made them feel beautiful, naturally, without breaking the bank. Their mission was to provide people with that pure feeling of strong, healthy, silky hair, every single day. They also wanted to make products for everyone, no matter what hair type they have. Like so many of these stories go, when you can’t find what you’re looking for- you just have to make it yourself. So, that’s exactly what they did.
All Luseta products are formulated with salon grade standards. They don’t use conventional, harmful ingredients and each of their unique collections are made with 100% non-synthetic, natural ingredients. Additionally, all Luseta Beauty products are sulfate free, paraben free, cruelty free, safe for color-treated hair, and they never test any of their products on animals. They also make the prices of their products way more affordable compared to the other professional grade haircare brands on the market.
Something for Everyone…
Luseta Beauty is currently composed of 14 different hair collections. From Argan Oil, Hemp Oil, Rose Oil, Tea Tree, Biotin, Charcoal and so much more, there’s truly something for everyone. This extensive line of collections allows you to address the individual needs of your specific hair care concerns and achieve the beautiful results you’re looking for.
The Apple Cider Vinegar collection I’ve been using, features plant-based, naturally-derived ingredients. It’s formula combines “Pyrus Malus” AKA apple cider vinegar, hydrolyzed wheat protein, and hydrolyzed soy protein. These ingredients nourish, detangle, smooth the hair cuticle, and help to seal in moisture. One key factor in this collections’ formula is the acetic acid property in their apple extract. It helps remove residue from hair and scalp while stimulating better blood circulation to hair follicles. This not only helps to clarify your scalp but also encourages hair growth and promotes shinier, more luscious, locks.
I’m so impressed by the results I had from this Apple Cider Vinegar collection. My hair felt way smoother, more manageable, clarified and clean. I really want to try more from the Luseta Beauty collections. Next on my list is the Tea Tree and Mint or the Marula Oil Collection.
Take the quiz on their website to find out what collection is right for your hair needs here !
Check out their website at Lusetabeauty.com
and be sure to follow them on Instagram @LusetaBeauty
If you like this clean haircare brand, you might love Tania Whittier, Non Toxic Hair Specialist
Until next time…