The founder, Nancy Twine was just 5 years old when the spirit of BRIOGEO was born, she just didn’t quite know it yet.
Throughout her childhood she would visit her grandmother in West Virginia. While there Nancy assumed the role of assistant chef to her grandmother, who was the town’s “beauty guru” known especially for her amazing hair recipes. Naturally, Nancy used this magical hair stuff until she moved to New York City in her early 20’s.
After leaving home she made the switch to more convenient haircare (like any other city girl would) and quickly realized the store stuff was filled with bad ingredients that simply didn’t live up to their claims. With the help of her grandmothers secret recipes and a natural chemist team squished in her cramped East Village apartment, she founded Briogeo officially.
Nancy and her team believe beauty shouldn’t be compromised with harmful or harsh chemicals, thats why BRIOGEO is free of sulfates, silicones, phthalates, gluten, parabens, DEA and artificial dyes.
They promise that 93-100% of their formulas are naturally derived and the small percent in between is ensured to be safe and non-toxic. There’s also an epic ingredient glossary on their website that explains what they use and why.
Briogeo is cruelty free and use bottles that are both recycled and recyclable.
I had the opportunity to give Briogeo’s “Don’t Despair, Repair!” line a whirl and it was love at first wash. This is best for hair that needs some serious love, restoration and hydration.
It uses Rosehip oil to balance hydration and control the frizz, Algae extract loaded with minerals, antioxidants and vitamins that nourish and strengthen, and Almond oil for shine, luster and moisture.
I love this shampoo, my hair feels squeaky clean and silky soft. The Leave-in Mask spray has changed my life forever and it SMELLS amazing. It feels thinker, stronger, less frizzy and so shiny!
Everyone keeps telling me my hair looks amazing and I shamelessly agree. You can check out everything Briogeo has to offer (trust me, there is SO much more- for every hair type too!)
If you like haircare, you might love KOOSHOO plastic free hair accessories
Until next time…
Check out the video below to get to know more about the Briogeo Founder and CEO’s Story