White Rabbit is an Eco-friendly and ethical Bamboo lingerie brand, founded by Mexican native and Bio Engineer, Mariana Hernandez along with her husband Christian Rios, in New York City.
As the former PricewaterhouseCoopers Consulting Manager, this professional business woman was tired of the poorly-made and uncomfortable or pricey lingerie that flooded the existing market and no longer fit her busy, more demanding, adult life.
White Rabbit was created as a solution for today’s modern, millennial woman looking for high-quality, affordable, everyday intimates. They believe that in order to feel great and confident throughout the day, you need to start by being comfortable from the inside out.
This is something I couldn’t agree with more! Not only did they create bras and panties that are comfy, practical, and empowering they’re sustainable and socially responsible too.
What makes White Rabbit’s pieces so comfortable is their extra-durable bamboo rayon. This fabric is known for its luxurious softness, breathable nature, antimicrobial and moisture-wicking properties. It feels lighter and is more sustainable than cotton. Bamboo is also one of the fastest-growing, less-thirsty plants in the world making it a wonderfully sustainable source of fiber for apparel.
White Rabbit is also striving to empower women, whether it’s the women wearing their lingerie or the women creating it. That’s why the family-owned manufacturer they source from only employs women, offering good working conditions like paid time off, social security and fair wages. The factory is of French heritage but based in Mexico City, with more than 100 years of experience in making lingerie.
In addition to ensuring fair working conditions for their seamstresses, White Rabbit donates a percentage of every sale to Fabrica Social, a social enterprise in Mexico aimed at supporting the development of communities of female artisans and ensuring fair value for their work.
They also currently work with seven rural communities, providing training on creative design and business administration. They’re also so confident you’ll love them, they offer a “Comfort Trial” with a no questions asked 30-day return policy, shipping is on them!
If you like super soft lingerie made in the U.S. you’ll love Hanky Panky